Bellwether

A five second ident for an election night desk, built to run four hundred times.

Show idents

Bellwether 01
Bellwether 02 Bellwether / Curve
Bellwether 03 Bellwether / Two towers
Bellwether 04 Bellwether / Low angle
Bellwether 05 Bellwether / Blue hour
Bellwether 06 Bellwether / One lit office
Bellwether 07 Bellwether / Fog top
Bellwether 08 Bellwether / Facade, night
Bellwether 09 Bellwether / Grid of windows
Bellwether 10 Bellwether / Last window

An ident that plays every eleven minutes for nine hours has to survive being watched. Ours is one move: a tower's windows going out floor by floor until the last one holds the network mark. We shot four towers on the same night from a parking structure, and the count is real, which is why the rhythm is slightly wrong in a way nobody can name. Delivered with a three second and a one second cut.